Ampetronic Ear Symbol

About Ampetronic

Careers
Home // About Ampetronic

Ampetronic Induction Loop and Assistive Listening Solutions

Established in 1987, Ampetronic are innovators in the full range of induction loop / hearing loop systems and assistive listening technologies, working as specialists in the field for 30 years. Passionate advocates for technology solutions that improve the lives of those with hearing loss, we design, manufacture and promote loop systems around the world.

The business was founded by Leon Pieters, a highly skilled engineer and local preacher. Seeing the need to communicate the spoken word to those in his church community he set to work on developing high quality loop technologies, systems that really made a difference.

Leon Pieters Leon founded Ampetronic in 1987 and pioneered many new technologies and applications for induction loop systems. He was a passionate believer in providing equality of access to services and made a major impact on the adoption of high quality assistive listening technology solutions in the UK and around the world.

Ampetronic has continued to innovate throughout its history, bringing to market key new technologies in current drive, phase shift arrays, measurement systems, software analysis and other key technologies.

Our principles

We deliver a Genuine Benefit

We believe that if it will not help, don’t do it! Too many companies will sell boxes to customers that want to tick a compliance box, but in effect provide no benefit at all to the end user.

We believe strongly that we are responsible for the reputation of loop systems, and will protect this by only selling where we believe the systems are put to appropriate use. For example we do not advocate the use of portable desktop loops. While they can work, experience shows that a high proportion fail due to poor training or poor specification, or just lack of thought about what benefit is required.

We provide systems, not just drivers

Loops are systems and the whole system matters. We offer help to all those who specify, design, install, use and maintain loop systems. Any weak part of the chain and the system will not work as it should, resulting in the users not receiving a benefit. In particular, we ensure our customers and the owners of loop systems understand the very important need for system planning and good loop layout design. We have the materials and design tools to support the planning activities of our customers or on their behalf.

Selling boxes is a sure way to end up with a large proportion of failing loops that do not meet operational standards or the needs of the users.

Education, Education, Education

Loops can be simple, but also simple to get wrong. Far too many systems fail through lack of basic knowledge and training. We choose not to invest heavily in sales and marketing, but to invest in education at every level of the chain.

Meet our team

Julian Pieters Team Photo

Julian Pieters

Owner and Managing Director, 2004 to present

Julian is an Engineering graduate from Cambridge University and has an MBA from INSEAD...

Julian is an engineering graduate from Cambridge University and has an MBA from INSEAD. He joined Ampetronic in 2004 to strengthen the management team while Ampetronic expanded rapidly into new markets.
Julian's vision, drive and acumen are instrumental to the success of Ampetronic, both as a company and as developers of world leading assistive listening solutions. He has been actively promoting equal access legislation, and induction loop technology, globally, for well over a decade.

Martin French Team Photo

Martin French

Sales Director, 2012 to present

Martin has a wealth of expertise in the management of technology based manufacturing, distribution and service businesses in...

Martin has a wealth of expertise in the management of technology based manufacturing, distribution and service businesses in Europe, Middle East and Latin America. He is an enthusiastic and motivational individual who adds value to all stages of the business process and utilises his strong IT skills to deliver business winning and cost saving solutions.
Martin is a strategic thinker with the vision to identify market opportunities and to help structure the business to meet market needs. His ‘can-do’ attitude inspires Ampetronic’s teams, whilst his prudent financial management consistently delivers above budgeted results.

Mark Durkin  Team Photo

Mark Durkin

Finance Director, 2013 to present

Mark is responsible for the management of our operations team, which includes finance, reporting, quality and supply chain...

Mark is responsible for the management of our operations team, which includes finance, reporting, quality and supply chain. He qualified as a chartered accountant in 1988 and has wide experience in finance and operations across a range of business disciplines, including manufacturing, retail, sport and film. Mark joined Ampetronic in 2013 and is committed to continuous improvement of processes and controls to ensure that Ampetronic works as effectively with customers and suppliers as possible.

Russell Simpson Team Photo

Russell Simpson

Technical Director, 1996 to present

Russell started his career with Ampetronic as a development engineer in 1996, after completing a BEng in Electrical and Electronic Engineering...

Russell joined Ampetronic in 1996, after completing a BEng in Electrical and Electronic Engineering at Nottingham University. He has over 20 years.experience of developing class leading technology and solutions for assistive listening.
Russell is a UK representative for IEC TC29 committee on Electroacoustics, and plays a prominent role in the development of standards related to induction loop systems. A keen musician, sport & technology enthusiast, but most of all a problem solver, Russell has some empathy with the hearing impaired as he experiences minor hearing loss in one ear; however his motivation for working within the industry is really to help people to communicate by providing great products and services.

Our accreditations